In this film publicity image released by Roadside Attractions, David Duchovny, left, and Demi Moore are shown in a scene from, 'The Joneses.' (AP Photo/Roadside Attractions, Gene Page)AP – „The Joneses” has a very clever concept: A marketing company dispatches a family of insanely appealing people, led by heads of household David Duchovny and Demi Moore, to make their neighbors covet all the cool gadgets and products they’ve got.